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Baby Essentials

We asked our followers on Instagram for their baby essentials and here are the most common answers. 

You can see the original responses from our followers on Instagram here: Baby Must-Haves

1. Muslins

Supersoft and perfect for newborns, the high-contrast pattern is great for their visual development too.

Etta Loves Muslins

2. Haakaa Breast Pump

A simple, uncomplicated breast pump that’s easy to pack and quick to clean.

Haakaa Breast Pump

3. Stokke Tripp Trapp

This baby essentials dining bundle helps your little one sit at the grown-up's table from day one.

Tripp Trapp

4. Rockit Rocker

USB-rechargeable and safe for newborns, this amazing device rocks any pram or stroller.

Rockit Rocker

5. Baby Bjorn Sling

Maintain vital closeness with your newborn even when on the go.

Baby Bjorn

6. Lansinoh Nipple Cream

Banish sore, chaffed nipples with a dab of this cream after every feed.


7. SnuzPod

Snuggle next to your little one with a bedside crib for safe nighttime bonding.


8. Big knickers!

Commit to full briefs and you’ll never regret it! Comfy and roomy enough for postpartum pads.

M&S Full Briefs

9. Zip Babygrows

Who can be fussed with buttons or snaps? Zips make dressing a breeze.

Bonds Baby Zippys

10. Ewan the dream sheep

Soothe them to sleep with pink heartbeat sounds and a soft glow that evokes the womb.

Ewan Dream Sheep

11. Angelcare Bath Support

Take the stress out of bathtime with a supportive and pour-through bath stand.


12. Perfect Prep

Make bottle feeding simpler with these all-in-one systems from Tommee Tippee.

Tommee Tippee

13. bbhugme Pregnancy Pillow

An amazing huggable pillow for mums-to-be to support the belly, lower back, pelvis, knees, and ankles.


14. Buggy organiser

Make leaving the house less of an ordeal with a baby essential that holds everything you need.

Tiba + Marl

15. Metanium

Prepare for the irritation before it happens and always have some nappy rash cream on-hand.

Nappy Rash Ointment

16. Bath Thermometer

Ensure the perfect bathing temperature for baby’s sensitive skin with this cute temperature gauge.

Tommee Tippee

17. Nasal Aspirator

Banish their discomfort and manually clear your baby’s nose quickly and simply.

Snuffle Babe

18. Love to Dream Swaddle

Sleeping with their arms up is more natural and this zippered swaddle allows them to do just that.

Love to Dream

19. Teether

Aesthetic and useful, this baby essential is made for tiny fingers and helps apply teething gel easily.

Matchstick Monkey

20. Elvie Breast Pump

This wireless, in-bra breast pump is a godsend for mums on the go.


and of course...a gus + beau playmat

Express your style and unlock their creativity with fun, beautiful patterns and colourful prints.

gus + beau playmats